Motion branding, systems, editing, mnemonics, event design, and creative direction across news video and marketing.
The original fraktur typeface that The New York Times logo is based on has no numerals, so the numbers were drawn by Jesse Ragan and Ben Kiel of XYZ Type.
The mark would be expanded into a system for a large annivery campaign, events, print & digital applications, and social activations. Color was introduced to make it feel contemporary.
A logo exploration done for New York Times Presents called “Fluid Light”
The opening manifesto created for The Climate Forward event, connecting the climate and NYT’s climate focused journalism.